WELLNESS
Our products are designed to improve QUALITY OF LIFE and to meet varying consumer demand. We see good sleep as a refreshing thing to do, something that contributes to our general well-being and leads to an improvement in physical and mental health.
TECHNOLOGICAL RESEARCH
Thanks to the continuous investment in RESEARCH and DEVELOPMENTin the TECHNOLOGICAL field, and to our experience gained over 50 years in the business, NEW C ITALIA has been able to select quality raw materials and develop a cutting-edge production system.
CERTIFIED MATERIALS
The materials guaranteed by OUR CERTIFIED BRANDS (Dixel, Soffyroll and Viscolan) for exclusive use, have been a product of this journey; flanked by prestigious international brands (OEKO-TEX, SANITIZED, OUTLAST) that, together, contribute to guarantee top level quality.
ECO-COMPATIBILITY
Moreover, all NEW C ITALIA products are designed with the utmost respect for ENVIRONMENTAL PROTECTION rules, because human health is closely related to the health of the environment. 
