OUR HISTORY

NEW C ITALIA was founded in 1965, thanks to the dedication and vision of the De Tomasi family, and immediately established itself in the field of textiles and bed products.

A willingness to invest in resources for research and development gave the company the appearance of a solid, well-integrated entity on the national market. Thanks to the introduction of quilting machines and, later, in the ’80’s, to technologies for processing materials such as latex and memory foam, NEW C ITALIA

became a real industry leader.

Lastly and of particular importance: the introduction of memory foam moulding technology, with the creation of moulds dedicated to modelling unique products. Today’s NEW C ITALIA characteristics of constancy and commitment remain in development to keep it a as reference point, capable of responding to the new and varied demands of the market and of each and every end user.

PRODUCTION SYSTEM

MOULDING MEMORY PILLOWS

A small but well-equipped laboratory enables continuous research of the most appropriate compounds to obtain a visco-elastic material with exceptional characteristics. An automated machine, it keeps the mixes at the right temperatures until the ROBOT expertly measures them into the moulds. The moulds close and allow the pillows to grow again, where an expert manipulator controls the consistency and then leaves them for 36 hours.

FIBRE PILLOW BLOWING

This starts with a thorough selection of the fibres and tufts of raw material that, after the manual work of our skilled workers, ends up in a MILL, which automatically crumbles, opens and pellets all the best ones, so they end up in our excellent pillows.

QUILTING

Needle and thread… an ancient practice that we are taking up again, with an extremely modern, sophisticated machine (also made in Italy). This allows for both simple designs and complex embroideries to be created… on fabrics of all sizes, up to a width of over 3 metres.

SEWING

The vast use of semi-automatic and automatic machinery finds the right collection with the final intervention of workers with of a high operating profile; they are able to carry out accurate controls while, at the same time, giving an experienced, personalised touch from those with many decades of experience.

WHERE CAN YOU FIND THE NEW C PRODUCTS

NEW C ITALIA products are distributed by the best home linen stores throughout the country and from the biggest retail chains.